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1. Google Beyond google

The eBook "Google Beyond google" authored by Varinder Taprial and Priya Kanwar has been published by Bookboon.com and is now live and available for free downloadThis eBook demonstrates the wide scope of Google products beyond the simple search. It covers topics such as Google reader, alerts, maps, translate, scholar, docs, picasa or Plus.

Google Beyond google
© 2011 Varinder Taprial, Priya Kanwar & Ventus Publishing ApS
ISBN 978-87-7681-904-0           

 


Description:

The term "google" is popular with internet users as a transitive verb relating to “web search”. But many users are not aware that Google, the company, offers many more useful products and features, that span from its advanced web search applications to working on the cloud and social networking services, that go way beyond the simple term "google", as we know it. This book "Google Beyond google" demonstrates just that: the wide scope of Google products beyond the simple search.


2. Business Blogs - The Best Social Media Tool For Businesses

The e-book "Business Blogs - The Best Social Media Tool For Businesses" authored by Varinder Taprial and Priya Kanwar has been published by Bookboon.com and is now available on the site for Free Download. This book discusses the scope of blogs and how they can be used effectively as an important business tool by adding value to any business in terms of branding, credibility, achieving goals for the business or company, driving targeted traffic to generate inbound leads and getting conversions in a very cheap and effective manner.

Business Blogs - The Best Social Media Tool For Businesses  
© 2011 Varinder Taprial, Priya Kanwar & Ventus Publishing ApS
ISBN: 978-87-7681-944-6 


Business Blogs - The Best Social Media Tool For Businesses

 
Excerpt:

The Power of Blogs


In the early days, the blogs were nothing but a form of a personal diary or journal that was easy to maintain and log daily. This was made possible due to the fact that the blogging platforms were freely available with free hosting and domain facilities, creating a blog was easy, and did not require any special technical skill or knowledge to post content. Therefore, anyone could open as many blogs as they wished, using the free templates provided, and maintain them very easily. It was a breeze to post content of any kind without too many hassles.

As the Internet evolved, so did the blog; making it a very powerful medium through which you could get your voice heard. Any individual could express strong opinions, suggestions and even provide useful up-to-date information through blogs. Even more attractive feature of a blog was the fact that one could interact directly with its readers in the form of comments that could be posted below the posts.

Blogs were an easy way to target specific audiences and also could be optimized, by virtue of the content posted, for it to be found on search engines. Another advantage of the blogs was that it was a comprehensive service, which offered a variety of tools and gadgets that made it versatile and user friendly.

Obviously, it did not take long for businesses to appreciate the full potential of a blog in attracting customers to its site and also providing a great platform to communicate with them directly. Some of the big business companies like Google realised this power, importance and effectiveness of the blog and incorporated it into their business strategy very effectively. These companies have shown how a blog can be used for different purposes like marketing, educating, community building, public relations, customer feedback and announcements etc.

Thus evolved the strategy of blogging for business, or using blogs effectively as a business tool. If the company website is thought of as a “store front” then the blog can be thought of as the “salesperson, customer care, evangelist and a public relations officer” all rolled into one. Why wouldn’t anyone want that? Statistics show that the businesses that have blogs as an integral part of their social media strategy have shown more sales growth than the businesses that use social media without blogs.

In this book, it shall be our endeavor to discuss why blogs are an important business tool and how blogs can add value to any business in terms of branding, credibility, achieving goals for the business or company, driving targeted traffic to generate inbound leads and getting conversions in a very cheap and effective manner. We will also discuss the tools, which can help in measuring the performance of the blog and analyzing the information effectively.

3. Understanding Social Media

The e-book "Understanding Social Media" authored by Varinder Taprial and Priya Kanwar has been published by Bookboon.com and is now available on the site for Free Download. This book delves into the evolution of Social Media, its benefits for individuals/ businesses and social media management.

Understanding Social Media
© 2012 Varinder Taprial & Priya Kanwar & Ventus Publishing ApS
ISBN: 978-87-7681-992-7  


Understanding Social Media




Description:

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other. It is changing the way individuals and organizations communicate or interact with others. However, despite its popularity, most people have a very limited understanding of the scope and utility of Social Media in its entirety.

Social Media is a term that is used quite often these days. It is the new in-thing and one would imagine that everyone knows or understands what social media is. It is a fact that ninety percent of all online users use social media in some way or the other. It is also a fact that most of these people will not be able to name more than a handful of social media platforms besides the ones that they are using. It may have been due to the pace of development in the social media arena or just plain lack of interest in the developments that makes it seem like social media jumped out of nowhere and took people by surprise.

Social Media has become an inevitable part of our daily life, and like it or not, it’s here to stay. It is the talk of the town these days, being discussed extensively in traditional media and a rage among the youth. Businesses that are still not using the social media are scrambling to get on-board the bandwagon now as they are becoming aware of the enormous power and potential of this medium. The term Social Media needs no explanation, as I am quite sure that everyone has heard and knows of it by now. But for those who don’t – quite simply, “social media is the media that allows one to be social, or get social online by sharing content, news, photos etc with other people.”

In this book, we will discover how the social media has transformed over the years, what benefits it brings to individuals and businesses and why social media management is important. We will also discuss some tools, which are useful to manage your social media activities.