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1. Google Beyond google

The eBook "Google Beyond google" authored by Varinder Taprial and Priya Kanwar has been published by Bookboon.com and is now live and available for free downloadThis eBook demonstrates the wide scope of Google products beyond the simple search. It covers topics such as Google reader, alerts, maps, translate, scholar, docs, picasa or Plus.

Google Beyond google
© 2011 Varinder Taprial, Priya Kanwar & Ventus Publishing ApS
ISBN 978-87-7681-904-0           

 


Description:

The term "google" is popular with internet users as a transitive verb relating to “web search”. But many users are not aware that Google, the company, offers many more useful products and features, that span from its advanced web search applications to working on the cloud and social networking services, that go way beyond the simple term "google", as we know it. This book "Google Beyond google" demonstrates just that: the wide scope of Google products beyond the simple search.


2. Business Blogs - The Best Social Media Tool For Businesses (2nd Edition)

The second edition of the e-book "Business Blogs - The Best Social Media Tool For Businesses" authored by Varinder Taprial and Priya Kanwar has been published by Bookboon.com and is now available on the site for Download. This book discusses the scope of blogs and how they can be used effectively as an important business tool by adding value to any business in terms of branding, credibility, achieving goals for the business or company, driving targeted traffic to generate inbound leads and getting conversions in a very cheap and effective manner.

Business Blogs - The Best Social Media Tool For Businesses  
© 2016 Varinder Taprial, Priya Kanwar & Ventus Publishing ApS
ISBN: 978-87-403-1639-1
2 edition



 
Excerpt:

Preface

The history of computers and related technologies played a vital role in the emergence of e-businesses that brought new dimensions to the traditional “brick and mortar” way of doing business in the early 1990’s. It follows a very logical sequence, of course, that is not difficult to comprehend considering the speed with which the computers could be used to add, sort, analyse and process all sorts of information and data with just a few keystrokes. It was a boon for any business, big or small.
In the late 1990’s, the Internet transformed the business world drastically replacing dusty old ledgers with modern computer networks that connected millions of businesses worldwide and helped in the transaction of billions of dollars across fibre optic cables.
 
In this book, it shall be our endeavor to discuss why blogs are an important business tool and how blogs can add value to any business in terms of branding, credibility, achieving goals for the business or company, driving targeted traffic to generate inbound leads and getting conversions in a very cheap and effective manner. We will also discuss the tools, which can help in measuring the performance of the blog and analyzing the information effectively.
3. Understanding Social Media (2nd Edition)

The e-book "Understanding Social Media" authored by Varinder Taprial and Priya Kanwar has been published by Bookboon.com and is now available in the second edition on the site for Download. This book delves into the evolution of Social Media, its benefits for individuals/ businesses and social media management.

Understanding Social Media
© 2016 Varinder Taprial & Priya Kanwar & Ventus Publishing ApS
ISBN: 978-87-403-1624-7
2 edition





Description:

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other. It is changing the way individuals and organizations communicate or interact with others. However, despite its popularity, most people have a very limited understanding of the scope and utility of Social Media in its entirety.

In this book, we will discover how the social media has transformed over the years, what benefits it brings to individuals and businesses and why social media management is important. We will also discuss some tools, which are useful to manage your social media activities.


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